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5 YouTube Marketing Tips for Better Engagement

This post originally appeared on Mashable on April 1, 2011. In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it...

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Thinking Ahead on Google+: What Could Marketers Expect?

In its first two weeks as a social network, Google+ is gaining steam. The new social network is reportedly going to hit 20 million users by this weekend, and Google’s Larry Page said 1 billion pieces...

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New Modules Added to Shoutlet’s DIY Facebook Tab Builder

One of Shoutlet’s most frequently used features is its DIY, drag-and-drop custom Facebook tab builder. Users select from a list of web apps, modules, and other features to build unique tabs that their...

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Simplify Your Social Posting Plan: Do’s and Don’ts

For social media teams, time is at the heart of everything they do. Slow response times can mean the difference between a happy customer and an escalating situation. Timing posts to maximize...

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6 Ways the New YouTube Design Could Affect Brands

The slick new YouTube redesign rolled out to all users Thursday is a dramatic change for video viewers. For companies active in the social media space, it could mean big things for them, too. What do...

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Guess Watches Realizes the Best Storytellers Are Its Fans

Ever thought watches were a dry subject? Then you haven’t met Guess Watches’ social media director Tarra Del Chiaro. She and her team are making age-old timepieces sizzle with an engaging Facebook...

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8 Reasons Brands Shouldn’t Give Up on Google+

Get a group of social media pros together and it’s likely that if the subject of Google+ comes up, there will be a debate. Some think Google+ is failed experiment. Others think it’s the best place to...

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